Short Answer
Pricing starts with a comparative market analysis (CMA) based on recent sales of similar homes in your neighborhood. Overpricing leads to longer time on market and fewer offers. I provide a free home valuation and walk sellers through the numbers so they feel confident in the list price.
The Right Price from Day One
Setting the right price for your home is the single most important decision you will make in the selling process. Price it too high, and you risk sitting on the market while buyers and their agents wonder what is wrong with it. Price it right, and you can generate multiple offers and sell above asking.
How a Comparative Market Analysis (CMA) works
A CMA compares your home to similar properties that have recently sold, are currently listed, or expired without selling. I look at:
- Recently sold homes (best indicator of value)
- Active listings (your competition)
- Expired listings (what did not sell and why)
- Your home's condition, upgrades, square footage, lot size, and location
- Current market trends in your specific neighborhood
Why overpricing hurts
If your house does not get an offer within two weeks, it is the market telling us that it is priced too high. The first few weeks on the market are when your home gets the most attention from buyers and agents. Overpricing means you miss that initial wave of interest, and you may end up reducing the price later, often below what you could have gotten with a smart price from the start.
Pricing is not an emotional decision. Let us price strategically, not emotionally. I provide a free, no-obligation home valuation with real market data for your specific neighborhood.
For more on the selling process, visit my Selling Guide.
Liz's Advice
I have been through this process many times as both an agent and a homeowner. I know it is hard to separate the emotional value of your home from its market value. That is where I come in. I provide a comparative market analysis that is grounded in real data, not guesses.
When we sit down to set your price, I will show you exactly how I arrived at the number. You will see the comparable sales, the adjustments, and the market trends. I want you to feel confident, not pressured, in the decision we make together.
Have more questions?
I would love to hear from you. Contact me at relizstate@gmail.com or call (219) 670-3704.